Hitting your word count or getting the correct solution is Mobile Customer Relationship Management Literature Review only half the job. We'll fill your assignment with vital insight and clear argumentation/10() online dissertation fu berlin Literature Review Customer Relationship Management Crm do appendices dissertation essay on my daily routine in past tensehow do you write a book report Literature Review Customer Relationship Management Banking essay writing on my favorite book thesis writers in south africaCRM Benefits for Customers: Literature To analyze the perception of customer on CRM as a tool of banking sector inMobile Customer Relationship Management Literature Review. mobile customer relationship management literature review Customer-relationship loyalty is review to be the consequence of an effective relationship literature and maintained with a particular customer /10()
Mobile Customer Relationship Management Literature Review
Mueller characterises customer relationship management aspect of the business as a highly dynamic, and convincingly argues that businesses have to adopt a proactive approach in devising relevant programs and initiatives in order to remain competitive in their industries. Sinkovics and Ghauri relate the necessity for engaging in customer relationship management to high cost of direct sales, highly intensifying level of competition in the global level, and need for information about various aspects of the business in general, and consumer behaviour in particular, mobile customer relationship management literature review can be used to increase the levels of sales.
According to Peppers and Rogersthere is global tendency in customer relationship management that relates to the shift from transactional model towards the relationship model. In other words, Peppers and Rogers argue that satisfying customer needs as a result of on-time transaction is not sufficient today in order to ensure the long-term growth of the businesses. Instead, businesses have to strive to maintain long-term relationships with their customers in order to maintain flexibility to adopt their increasing expectations mobile customer relationship management literature review thus achieving their life-long loyalty.
Peppers and Rogers further stress that, mobile customer relationship management literature review, businesses that refuses to acknowledge this tendency in the global marketplace would be risking their market share and growth prospects in the future. The book offers an in-depth mobile customer relationship management literature review of the concept of Customer Touch Map and discusses the role of information technology in facilitating customer relationship management.
The work of Mathur represents another significant contribution to the research area to be used in the study. Namely, the author provides a wide range of specific customer relationship management techniques and principles that are used by multinational businesses.
The findings of Mathur can be compared to the primary data findings in the proposed research, thus enhancing the scope of the study. Khuranaon the other hand, discusses the concept of customer relationship management in a great detail, and also addresses advantages and disadvantages associated with a range of relevant software applications. Specifically, Pradan identifies customer relationship management as an emerging aspect of marketing in retail and discusses its importance for ensuring long-term growth for retail businesses.
The value of this specific work to the proposed research can be explained in a way that it will allow the comparison of customer relationship management principles to the similar principles exercised by other multinational retailers in a global marketplace.
Bhatia offers in-depth discussions related to the use of loyalty cards by retailers, and this represents a comprehensive analysis of the issue in the secondary data.
The most valuable part of this specific article is that it provides highly practical recommendations to retailers of various sizes in terms of increasing the levels of revenues through adopting a range of customer relationship management principles. A range of academic models and writings relate to this research in direct and indirect ways and some of the most relevant models are going to be explored in the study.
One of the most models to be used in the study is The Gap Model of Service Quality. These five gaps are a the gap between customer wants and the management perceptions about customer wants; b the gap between the management perceptions about customer wants and the specifications of service developed; c the gap between the service specifications and the actual service provided; d the gap between the quality of service promised and the quality of service provided, and e the gap between expected service and perceived service on behalf of customer.
Another relevant model to be tested during the study constitutes Relationship Model of customer relationship management proposed by Peppers and Rogers Specifically, the model advocates adopting a pro-active approach in sustaining customer relationships and proposes a set of specific principles that would assist to accomplish this task.
Brink, A. Goldenberg, B. Mueller, B. Peppers, D. Pradan, S, mobile customer relationship management literature review. Raab, G. Sinkovics, R. Category: Customer Services. Tags: Retail.
CRM PROCESS
, time: 34:40Literature Review Customer Relationship Management
Hitting your word count or getting the correct solution is Mobile Customer Relationship Management Literature Review only half the job. We'll fill your assignment with vital insight and clear argumentation/10() Mobile customer relationship management literature review Rated 4,7 stars, based on customer reviews blogger.com?proposed-research-topic47%(3K) A Brief Literature Review: Customer Relationship Management. Customer relationship management has been defined as “a business approach that integrates people, processes, and technology to maximise relationships with customers” Goldenberg (, p.3). Moreover, it has been stated that customer relationship management “characterises a Estimated Reading Time: 6 mins
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